Rockstar Energy drink donates 100K to LGBT rights groups, bloggers

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Rockstar Energy DrinkRockstar Energy Drink has reached an agreement with various LGBT groups and bloggers affirming their support for LGBT rights, by expanding internal corporate policies and donating $100,000 to LGBT rights organizations. Recently the company has come under fire due to its association with hate-talk radio host Michael Savage, who is father of Rockstar’s CEO Russell Weiner and husband of Rockstar CFO Janet Weiner. From the press release:

The contribution [100K donation] will be shared among the Gay and Lesbian Community Center of Southern Nevada, the Gay, Lesbian and Straight Education Network (GLSEN), and The Trevor Project, and ROCKSTAR Energy Drink will also financially sponsor the National LGBT Bloggers Initiative. The donations and affirmation of LGBT-friendly corporate policies mark steps by ROCKSTAR to demonstrate support for the LGBT community.

“It has recently come to ROCKSTAR’s attention that there might be a misconception about our company’s policy and my personal support for LGBT rights,” said Weiner. “We apologize for that misunderstanding, and want to make clear today that our company fully supports our LGBT employees and our LGBT customers.”

“Some have erroneously associated our company with offensive language directed at LGBT people, specifically statements coming from Michael Savage, who is not and has never been a shareholder or officer of ROCKSTAR Energy Drink. On behalf of our company and directors, including myself and CFO Janet Weiner, I would like to take this opportunity to disavow any offensive statements directed toward LGBT people, including statements from Michael Savage. ROCKSTAR assures our customers and the general public that our brand will never be associated with any language that does not affirm the essential dignity of every person in our diverse national community.”

Among those groups involved in negotiating the agreement with Rockstar: Change.orgThe Bilerico ProjectThe Gay and Lesbian Community Center of Southern NevadaGLSEN (The Gay, Lesbian and Straight Education Network), The Trevor Project, and Michael Rogers of

At this time the press release is still unavailable at Rockstar website.

Post by ILO on 07/09/09 at 11:11 am