Apple came out strong against Prop 8 today in the shape of $100,000 donation.

Apple is publicly opposing Proposition 8 and making a donation of $100,000 to the No on 8 campaign. Apple was among the first California companies to offer equal rights and benefits to our employees’ same-sex partners, and we strongly believe that a person’s fundamental rights — including the right to marry — should not be affected by their sexual orientation. Apple views this as a civil rights issue, rather than just a political issue, and is therefore speaking out publicly against Proposition 8.

I’ve long been a member of the Apple faithful, having convinced many to switch to Mac over the years — Apple, where’s my cut!? But after today, all debts are forgiven. I’m really proud of them and the announcement is well timed. Evidently Apple couldn’t care less about Protect Marriage’s blackmail campaign against businesses supporting marriage equality.

Out of curiosity I’ve been following a lot of the forums on Apple friendly sites to gauge the reactions. It’s run generally positive, running the gammut from “I’m going to the Apple store tonight and spending a lot of money in thanks” to “I just bought a new Macbook and I’m returning it tonight. I can’t support a company that supports immorality.” Bigots, please feel free to return your Apple products, it’ll leave cheaper refurbished products for the rest of us.

I’m going home to kiss my Mac now. You do the same.

Last week the Alliance for Eating Disorders Awareness (a mouthful I know), wrote a letter to CEO Steve Jobs condemning the tagline for Apple’s newly released iMac. Apple and Steve quickly buckled under the pressure, changing the tag line from “The new iMac. You can’t be too thin. Or too powerful.” to “The all new, all-in-one, iMac.”

As a card carrying member of the LTLC (the Larger than Life Consortium), I applaud Apple in their quick response. Words are powerful and those of us with a girth greater and smaller than Lindsey Lohan can suffer tremendous setbacks when such language is used. Words trigger emotions. Words trigger memories. Unpleasant ones. Sometimes it is difficult to simply get through the day, as we are constantly bombarded by language and images of what the media and middle Americas perceive as ideal.

As many of you know I am huge Apple supporter, some might even call me a zealot, but always in the kindest and most humane of terms. Our home is just just brimming with the fruit with a small bite taken out for good measure. From laptops to iPods, and iMacs to AppleTVs. And if there is one thing they all share in common, other than just being fabulous hardware and software, it’s that practically each and everyone of them…
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