Last week the Alliance for Eating Disorders Awareness (a mouthful I know), wrote a letter to CEO Steve Jobs condemning the tagline for Apple’s newly released iMac. Apple and Steve quickly buckled under the pressure, changing the tag line from “The new iMac. You can’t be too thin. Or too powerful.” to “The all new, all-in-one, iMac.”
As a card carrying member of the LTLC (the Larger than Life Consortium), I applaud Apple in their quick response. Words are powerful and those of us with a girth greater and smaller than Lindsey Lohan can suffer tremendous setbacks when such language is used. Words trigger emotions. Words trigger memories. Unpleasant ones. Sometimes it is difficult to simply get through the day, as we are constantly bombarded by language and images of what the media and middle Americas perceive as ideal.
As many of you know I am huge Apple supporter, some might even call me a zealot, but always in the kindest and most humane of terms. Our home is just just brimming with the fruit with a small bite taken out for good measure. From laptops to iPods, and iMacs to AppleTVs. And if there is one thing they all share in common, other than just being fabulous hardware and software, it’s that practically each and everyone of them…
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It hit the newswires today that Eminem is suing Apple Computer over the use of his song “Lose Yourself” in an iTunes/iPod commercial last year. Assuming he has a leg to stand on, does this mean Ricky Martin can sue William Hung of American Idol fame?